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What Are Your Customers REALLY Seeing on Your Website?
How the use of colors can help to influence the buying decisions of your clients and prospects...
Color Chart
Blue: Blue is, obviously, the color of the ocean, and also the sky.
• It should come as no surprise then that Blue is proven to work well when promoting air and sky products and also water and sea products.
• Blue is often associated with depth and stability. It automatically evokes emotions of trust, security, intelligence, peace, and loyalty in people.
• On the other hand, avoid blue when promoting food and cooking products. Blue suppresses the appetite.
Red: Red is often associated with passion, desire, war, danger, strength, power and love.
• Therefore, the color red works well with dating, seduction, energy drink, auto, sports and action niches!
Black: Power, class, seriousness, drama, sophistication, and boldness. (Prestigious products)
White: Purity, peace, cleanliness, freshness. (Great for medical products and weight loss products)
Purple: Sophistication, royalty, mystery, spirituality. (Great for Yoga products)
Green: Freshness, safety, growth, vitality, calmness, prestige. (Great for Drugs, Medical products, and Nature and Natural products as well. Use Darker Green for Financial or Make Money products)
Orange: Enthusiasm, fascination, happiness, creativity, determination, attraction, success. (Works great for toys and puzzles.)
Yellow: Bright yellow is an attention getter, which is the reason taxis are painted this color. When overused, yellow can have a disturbing effect. Tests show that babies cry more in yellow rooms.
- Yellow is seen before other colors when placed against black; which is why this combination is often used to issue warnings.
- Men tend to see yellow as a lighthearted, 'childish' color, so it is not recommended to use yellow when selling prestigious, expensive products to men. This explains why you don't ever see Yellow in high-end watch advertisements, or advertisements for expensive cars.
*Note: This color chart applies to the tendencies of U.S consumers. If you are marketing to an international customer or prospect base, you need to research the meaning of colors for the particular culture you are targeting, as colors can mean one thing here in the states, and something completely different overseas.
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"I thought I'd share a little success story with you. A Los Angeles radio station was looking for a financial planner to speak with about the stock market situation. They found me from a Google search. Here's the cool part...they selected me because of the endorsements and testimonials I had on my website. I only recently put those up because of what I learned in our meetings and from reading Dan's books. This stuff really works!
In addition, the recent Quick Start conference call was great, and had loads of good information. I appreciate the fact that Rick and Larry take the time to help others that are willing to learn. In addition, thank you for the detailed critique of my flyer. I LOVE your headline. The other suggestions were great too. After staring at the same piece for several hours, my objectivity goes away. It's great to have another set of eyes take a look at it."
- Michael Kortz, Financial Advisor
"I felt like a little kid today...filled with excitement and energy. It was great being around other GKIC students and using Dan's philosophy for the Hot Seat, which allowed me to relate the information to my business. It was the best 2 hour seminar I think I've ever attended. I was able to get great ideas to implement immediately."
- Craig Valine
"I've been a Gold member of Glazer-Kennedy Inner Circle for about 8 months and I thoroughly enjoy the newsletter. The real life marketing pieces and critiques are invaluable as I seek to create my own marketing system. The audio CD's are very beneficial because we hear about many different businesses and the marketing efforts that are actually working for them not just ideas, but actual results.
The mastermind group is awesome on so many levels. First, it is such a pleasure and encouragement to be around other entrepreneurs who are motivated about their businesses and all-out searching for new ideas.. .that in itself is worth it. But beyond just the emotional charge, it is exciting to have other people focus on my business and to hear their ideas which are generally completely different than mine...and then we get to do the same for the others in the group... great stuff!
The chapter meetings are another learning experience and opportunity to network and hear from other business people. I am totally excited and fired up about working on my business, not just in it!"
- Gayle Brantuk, Glen-L Marine Designs
"Thank you for the Hot Seat opportunity at the chapter meeting. In just 10 minutes, I was able to get what I had previously learned in 4 years of trial an error."
- Ed Knab, Global Springs, Ltd.
"Interestingly, one of the members came up to me after the meeting Wednesday and said, 'Wow, you took the heat rather well.' Had this been 5 or 10 years ago, I might have justified every criticism with a reason/excuse and explained everything I'd done on the web site...and thereby missed one of the greatest tutoring sessions of my life. It really didn't take any thick skin to listen to the comments...just the desire to want to perform better. Being in the presence of great to extraordinary marketers, I considered an opportunity to learn and understand what I don't know or can't see because I'm too close to the project.
That's a long winded way to say thanks for the opportunity to advance my business."
- J. Michael Seely
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