At our December chapter meeting, attorney and gold member David Hiersekorn shared some valuable insights he has learned form his association with Glazer-Kennedy. By being actively involved with others in his industry, he has been able to determine what estate planners need and want. From there, he went into his files and gathered the type of information they are looking for, packaged it as “stuff in a box”, and began selling it. Income from his information products and coaching services is steadily increasing. He indicated that anyone can follow Dan Kennedy’s model for a business in a box and apply it to their own industry.
Once again, Chad Hines shared some Internet marketing techniques that he has been successfully using with his membership website. His favorite tool recently has been the use of contests to interact with members and to gain new members. If you would like more information on how to run a contest, you can reach Chad at chad@spib.com.
Larry Hines shared shared a number of examples of marketing activities that he has been using in his insurance business. His referrals have increased substantially since he has implemented specific referral strategies and not just relied on passive referrals from existing customers. One technique he recently implemented is that of rewarding people for referrals with discount coupons to a local restaurant. He also puts an advertising message on the restaurant’s coffee cups.
Gold member Chris Goegan, our resident Canadian and “Marketing Engineer,” is the winner of our new member contest for the last quarter of 2009. Chris will receive a new iPod Shuffle for his efforts.
November 18th, 2009
Diamond members Stuart Spencer and Larry Hines were obviously excited about their experience at the Information Summit, held in Atlanta, in early November. They shared some of the highlights and what meant the most to them. In addition to the valuable information provided by the speakers, Stuart was amazed by the quality people he met from around the world.
Dan Kennedy teaches that you don’t need to work in an industry for 20 years to become a Guru. One of our Gold members, Brenton Woolworth, took that to heart and with only 2 years as a health insurance agent, he is now teaching other agents how to market their business. Way to go, Brenton!
Gold member Chad Hines presented some great information about Facebook, including why and how to set up a Fan Page. In addition, he provided tips on how you can easily create content for blogs and other sites to help you with your social marketing.
September 30th, 2009
The September chapter meeting was jam-packed with money-making marketing information, tips and tricks. Larry Hines once again shared valuable marketing information. In addition, Terry Singleton and his web master, Sean Sloan, presented Terry’s new web site (www.termiteterry.com). They explained their thought process in designing their website and then solicited suggestions form the chapter members.
Jim Palmer, a Gold Member with the Philadelphia chapter and author of “The Magic of Newsletter Marketing - the Secrets of More Profits and Customers for Life,” was our guest speaker. He presented compelling arguments for having a monthly newsletter in print to send to both prospects and customers. If you would like to discover how to build a fence around your customers and learn how to create a powerful newsletter, visit www.thenewsletterguru.com.
Jim Palmer, "The Newsletter Guru"
August 26th, 2009
Summary:
Attendees at this meeting left with lots of notes on persuasion techniques, including the importance of creating extreme value for your customers/clients/patients. You must find a way to stand out and be different from everyone else in your marketplace. Larry Hines shared some highlights of his recent training at Dan Kennedy’s 7 Figure Income Academy. At the three day conference, Dan shared the 7 steps necessary to generate a 7 figure income. Larry indicated that his investment of time and money for this training with Dan was well spent.
Chad Hines shared some of the benefits that he has experienced with social marketing as well as examples from larger companies such as Baja Fresh, which recently had a significant sales increase as the result of a Twitter ad they ran.
Gail Rogers reminded us that all goals in life should not be strictly business. She recently found a way to overcome obstacles to accomplish a personal goal of hiking trails on Mt. Whitney.
July 29th, 2009
Summary:
We had a number of our members sharing with the group at our July meeting:
Larry Hines shared some important persuasion techniques.
Chad Hines shared how to bring in qualified prospects via Twitter, without spending a dime or wasting your time and provided a proven, step by step process to automate your Twitter account.
Rob Schnieder explained how to make the most of social marketing by tying Twitter, Facebook, etc... into one efficient marketing strategy.
Eugene Montanez shared what he is doing with his printing business to keep customers buying from him.
Chris Winkler demonstrated how he has applied what he learned at a previous meeting about animals in marketing and how he has used the concepts on his web sites.
Rick Armstrong shared “What’s New” at GKIC-Orange County and announced a webinar coming up on Tuesday, August 11th that will explain how you can get the most out of your GKIC membership.
June 24th, 2009
Summary
GKIC Gold Member Geoff Zimpfer, also known as the “Webinar Marketing Pro,” provided us with an informative explanation of How to Make Big Money Using Webinars.
As a webinar insider and former employee of the largest webinar provider in the world, Geoff drew on his considerable experience to provide us with details of how to take advantage of webinars in any business. In addition, Geoff is offering a series of 4 training sessions during the month of July to help our chapter members get up and running with effective webinars. If you are interested in webinar training and were not able to join the July classes, contact Geoff at (949)707-2236 for details of future training classes.
Larry Hines shared several marketing techniques, including how to use your pets to attract attention and build rapport.
Chad Hines shared the importance of being involved in social networking and demonstrated the importance of using Twitter for your business. Twitter is the fastest growing social phenomenon right now and it’s easy to set up an account and start taking advantage many Twitter tools that are available. If you are not yet using Twitter to bring in prospects, you are in danger of being left behind in this age of social technology.
May 27th, 2009
Summary
On May 27th, 40 of our GKIC members and guests packed into our room at Dave and Buster’s in anticipation of hearing new and unique marketing ideas that they could apply to their businesses. Of course they were not disappointed. One of our first time guests, Bonnie Silver of Epoch Travel, said that “The afternoon definitely had a lot of content and valuable information. I'm looking forward to future meetings and connecting with others.” Bonnie also became one of our newest members, so be sure to ask her about travel opportunities.
Phil Powers shared ideas on how to use personalized URL’s (PURLS), in combination with direct mail, to entice prospects to a website where additional information could be gathered while offering incentives or products.
In addition, Gayle Brantuk, of Glen-Marine shared how she has been utilizing teleseminars once per month to build rapport with her customer base. She indicated that it is really very simple to do utilizing the “Instant Teleseminar” platform. We have used the same system for our Quick Start programs in the past and would agree with Gayle that it is simple and effective.
April 22nd, 2009
Summary:
WOW! That seemed to be the consensus of those in attendance at our April chapter meeting with respect to the information presented.
Chad Hines presented a way to capture your screen content and create videos for training or marketing purposes, without spending hundreds of dollars for Camtasia or similar programs. In fact, he demonstrated an easy to use program that’s only $14.95 a year. He combined that with how to create your own Google search engine utilizing specific key words. In addition, Chad gave 5 tips for getting started on Twitter that will help you to bring in more prospects and increase your sales, with no up-front advertising costs!
Chris Goegan, demonstrated how to use three simple questions that tripled his sales results when he started using them. As he explained, selling is a lot more effective if you can quickly build rapport with your prospect.
Doug Grady of the “High Achiever’s Network” was our guest speaker and not only entertained us with his banjo, but presented valuable information regarding how to read people, how to open closed doors, the importance of creating consistent referral streams, how to close more sales and much more.
Chad Hines Chris Goegan
Doug Grady
March 25th, 2009
Summary:
At our March chapter meeting, Gail Rogers, a mortgage broker here in Orange County, shared with us how she has had to be resourceful in filling the needs of consumers in today's market place.
She has discovered that consumers are looking for reliable information on how to handle difficult mortgage situations. As a result, she is in the process of writing a book that will provide the answers to your difficult mortgage questions. In addition, she will be able to offer services to renegotiate loans or assist with financing.
Also, our long time Mastermind Group Member, James May, shared some interesting concepts that he uses to help people relate to him in sales and marketing situations.
Larry also shared some tips and tricks on how to survive and thrive in a recession.
If you were not able to attend the meeting and would like to have a DVD video copy of the entire meeting, email Rick at ricka@spib.com. Your investment is only $30.00 and you can pay by either check or credit card.
February 25th, 2009
Summary:
Jeff Troyer of Automatic Response Technologies (ART) explained the benefits of utilizing technology to automate response and other marketing activities. A 24 hour recorded message can not only improve response rates, but other automated activities such as fax response and voice broadcast can help build client loyalty. You can obtain a DVD of the meeting for full details.
In addition, Larry touched on several important marketing techniques. For instance, it’s more effective to shift an investors fears from the risk that they may loose money to the risk that they might loose out on making money. How can you use this concept to show your customers or clients what they might loose out on if they don’t do business with you?
A DVD of the entire meeting is available for $30.00. Send an email to ricka@spib.com to request a copy.
January 28th, 2009
Summary:
In the January 2009 Chapter Meeting, a number of informative topics were discussed. Larry first touched on the impact that a celebrity can have in your marketing campaign. Using a celebrity in your marketing efforts can not only draw attention to your product or service, but can also stimulate "pass along" or "referral producing" conversation. Scott Southall, owner of AHA Image Studios, in Lake Forest, then gave a presentation on the power and importance of video in your online and offline marketing campaigns. Scott's uses his state-of-the-art studio to film videos for business owners, entrepreneurs and salespeople. In addition, he can also shoot product videos and still photographs for your marketing efforts. If you would like to contact Scott for more information, his contact info is:
The next topic of conversation was that of proven words and phrases that can impact your copy. Several words and phrases were discussed that can increase your response rate, such as, "imagine," "hassle-free," and "lifestyle." In addition, Larry discussed words to avoid when writing a marketing piece, including, "destruction," "fail" and "cost."
A DVD of the entire meeting is available for $30.00. Send an email to ricka@spib.com to request a copy.
December 17th, 2008
Summary:
In our December 2008 meeting, Chuck Deckard took some time to share his thoughts on why the GKIC chapter meetings are of such great value to him and to anyone else who has a desire to increase their marketing knowledge. chuck is the "senior" member member of our chapter (at age 70+) and is marketing more effectively than ever and constantly growing his business with 'Kennedy-Style' tactics. In addition, Larry provided a number of ideas on how to prosper in 2009, including:
- 8 ways to increase your income in 2009
- A checklist for using your creative power to grow your business in 2009
- 10 traits that entrepreneurs and Einstein share
- How to create a competition-free zone
Larry Hines and Chuck Deckard
November 19th, 2008
Summary:
Larry discussed "Nine Ideas from the 2008 Info-Summit" and recapped his experience at the 2008 Info-Summit. Jonathan Dune, a professional copywriter for over 35 years, delivered a one hour presentation on copywriting and gave valuable insights and critiques to mastermind member Pete Brady, gold member Michael Kortz and gold member Chris Goegan.
Jonathan Dune's Member Makeover...
October 29th, 2008
Summary: Larry discussed the Six Principles of Persuasion that Dr. Robert Cialdini writes about in his book Influence: The Psychology of Persuasion. These six principles can be used to influence the buying tendencies of your prospects. If you have not yet read this book, you should go out and purchase it today! Also, three of our chapter members (pictured below) gave great presentations on recent success they have had with various marketing techniques. Chris Goegan shared how he has been immersing himself in Kennedy-Style Marketing and achieving great results. Rob Schneider shared his multi-step marketing tactics and how those strategies have lead to great results for his clients. Chad Hines gave a presentation on personalized video marketing and shared how this unique style of marketing landed him a great joint-venture partner for referrals.
September 24th, 2008
Summary: This was our 2nd Anniversary Meeting where everyone in attendance received a FREE gift. We discussed the power of verbal packaging - what word is best? Eugene Montanez, owner of Zap Printing & Graphics, spoke about his success using Kennedy-style Marketing. "Big" Mike Straumietis, who is a member of our local mastermind group, also gave a great presentation on how article marketing can grow your business.
August 28th, 2008
Summary: Larry gave a presentation on the "27 Costly Implications of Losing Clients" and "Termite Terry" shocked the chapter members with his "Shock & Awe" marketing piece that generated roughly $80,000 in new revenue. Also, Lorrie Morgan Ferrero, founder of www.redhotcopy.com, gave a great presentation on how to market to women.
Gail Rogers and Chuck Dekard doing a bit of networking before the meeting.
"Termite Terry" Singelton and his office manager, Jennifer Jackson before Terry demonstrated his most recent "shock and awe" marketing system.
July 30th, 2008
The theme for July was "Big doors Swing on Little Hinges" - W. Clement Stone. Larry presented on "Crisis Opportunity/The Time of Transition to the New Economy." We showed several examples of mailings that are working, business cards that are different, and 5 sources of power in a business. In addition, Derek Johnson, one of our chapter members, made a presentation on how he markets to the Affluent.
"I thought I'd share a little success story with you. A Los Angeles radio station was looking for a financial planner to speak with about the stock market situation. They found me from a Google search. Here's the cool part...they selected me because of the endorsements and testimonials I had on my website. I only recently put those up because of what I learned in our meetings and from reading Dan's books. This stuff really works!
In addition, the recent Quick Start conference call was great, and had loads of good information. I appreciate the fact that Rick and Larry take the time to help others that are willing to learn. In addition, thank you for the detailed critique of my flyer. I LOVE your headline. The other suggestions were great too. After staring at the same piece for several hours, my objectivity goes away. It's great to have another set of eyes take a look at it." - Michael Kortz, Financial Advisor
"I felt like a little kid today...filled with excitement and energy. It was great being around other GKIC students and using Dan's philosophy for the Hot Seat, which allowed me to relate the information to my business. It was the best 2 hour seminar I think I've ever attended. I was able to get great ideas to implement immediately." - Craig Valine
"I've been a Gold member of Glazer-Kennedy Inner Circle for about 8 months and I thoroughly enjoy the newsletter. The real life marketing pieces and critiques are invaluable as I seek to create my own marketing system. The audio CD's are very beneficial because we hear about many different businesses and the marketing efforts that are actually working for them not just ideas, but actual results.
The mastermind group is awesome on so many levels. First, it is such a pleasure and encouragement to be around other entrepreneurs who are motivated about their businesses and all-out searching for new ideas.. .that in itself is worth it. But beyond just the emotional charge, it is exciting to have other people focus on my business and to hear their ideas which are generally completely different than mine...and then we get to do the same for the others in the group... great stuff!
The chapter meetings are another learning experience and opportunity to network and hear from other business people. I am totally excited and fired up about working on my business, not just in it!" - Gayle Brantuk, Glen-L Marine Designs
"Thank you for the Hot Seat opportunity at the chapter meeting. In just 10 minutes, I was able to get what I had previously learned in 4 years of trial an error." - Ed Knab, Global Springs, Ltd.
"Interestingly, one of the members came up to me after the meeting Wednesday and said, 'Wow, you took the heat rather well.' Had this been 5 or 10 years ago, I might have justified every criticism with a reason/excuse and explained everything I'd done on the web site...and thereby missed one of the greatest tutoring sessions of my life. It really didn't take any thick skin to listen to the comments...just the desire to want to perform better. Being in the presence of great to extraordinary marketers, I considered an opportunity to learn and understand what I don't know or can't see because I'm too close to the project.
That's a long winded way to say thanks for the opportunity to advance my business." - J. Michael Seely
