Here's the bottom line...Dan Kennedy's Marketing expertise will swiftly assist you in achieving results for you and your business
Dan Kennedy has been called the "Professor of Harsh Reality" because he's provocative, irreverent, sarcastic, and tells it like it is in a humorous, but chillingly serious fashion that cuts to the core of the issues in a way no other business guru does. You want sugar-coated cliches that go down easy? Seek them elsewhere. Kennedy steers you along the bumpy road to growing a business, showing you potholes along the way. His advice is "no holds barred," kick butt, and take no prisoners.
It's the kind of streetwise wisdom his students (and high-paying consulting clients) swear by - all the way to the bank.
So who is Dan Kennedy?
His business adventures have included ownership of an advertising agency, a manufacturing company, a publishing business, a newsletter, a consulting business and a direct marketing business. He has been in the trenches and succeeded. Touting the moniker, "Millionaire Maker", and the "Professor of Harsh Reality", he appeared for nine consecutive years on THE #1 seminar tour in America (Peter Lowe's SUCCESS Seminars) typically addressing audiences of 10-30,000 and sharing the platform with former US Presidents Reagan, Ford and Bush, Generals Colin Powell and Norman Schwartzkoff, and world leaders like Margaret Thatcher and Mikhail Gorbachov. He was one of only three featured speakers all nine years.
At age 52, Dan has announced his semi-retirement, and is increasingly selective about the projects he accepts although he maintains his consulting practice. As a consultant to consultants, Dan works closely with more than 50 marketing advisors to different niche industries, with combined impact on well over a million small business owners and self-employed professionals. Dan charges as much as $25,000 for a single days work.
What are his teachings about?
The overall objective of Dan Kennedy's teachings is achieving TOTAL FINANCIAL LIBERTY:
1. Enough assets and wealth so that the passive income it provides can meet all your needs, so that you need never do a minute of work again if you don't want to.
2. Earning income doing things that genuinely interest you. And feeling totally comfortable saying no to opportunities, jobs, etc. that do not or that no longer interest you.
3. Earning income dealing only with people you want to deal with. And saying no to those you don't want to deal with, without even a twinge of regret.
4. Being and feeling completely free of any pressure, other than self-imposed pressure to achieve goals totally of your own selection.
5. Not caring at all what anybody or everybody else thinks of you, not worrying about who you please or offend.
6. Arranging your lifestyle to suit you. NOT through manual labor. to transcend any one business or product category and create profitable promotions for virtually any product, service or business - or charity, non-profit, political cause.
Why Dan Kennedy?
Dan Kennedy is one of the highest paid, most in-demand direct marketing consultants in America today. In the last few years, he has worked hands-on with clients in 68 different businesses, industries and sales fields, at fees starting at $1,300.00 an hour.
Dan's methods transfer easily from one to another.
That simply means: any business, on-line, conventional, client or customer based, benefits from Dan's involvement.
Entrepreneur Magazine says he has "at least 101 moneymaking ideas for any business owner" but 'idea' is really a misnomer; Dan is relentless about providing only proven, practical, useable action strategies.
As a consultant, Dan applies his "marketing-wizardry" and moves with remarkable ease from one field to the next - proving that his methods are universally applicable, although often brought to a particular field for the first time at his urging. His clients include everything from start-up entrepreneurs and small companies to several 100-million and 200-million dollar companies, even two billion-dollar companies, one in the U.S., one in England. Many of these clients have been with Dan continuously for 5, 7, even 10 years.
A total of 92% of all clients who have used him in consulting and/or direct-response copywriting capacity once have done so repeatedly.
As you already know, he is also one of the most popular professional speakers, sharing his ideas with over 200,000 people a year and sharing the platform with a long list of other famous speakers and celebrities, including: Zig Ziglar, Tom Hopkins, Larry King, Mrs. Fields, Bill Cosby, General Norman Schwartzkopf, former President Bush, coaches Jimmy Johnson and Lou Holz, and the list goes on and on.
Because of the extraordinary practical value of even the briefest of his dissertations on marketing, Dan has become one of America's top professional speakers. His busy schedule includes in-house seminars for corporate clients, ranging from Ski-Doo to Sun Securities to Orange Systems (computer software); speeches or panel presentations for major associations, and Peter Lowe Success Events. This is his 22nd year as a professional speaker.
He is a prolific author, with six books simultaneously available in bookstores, including his bestseller, The Ultimate Marketing Plan book. (His book, ?How To Turn Your Ideas Into A Million Dollars' carries praise from people like Joan Rivers and Al Reis, of Reis & Trout.) Success Magazine has praised his 'Magnetic Marketing System'.
Dan has six business books in the bookstores, a 7th and 8th on the way, and his books have received favorable attention in Success, Entrepreneur, and Selling Magazines, numerous trade publications, even USA TODAY.
Millions of dollars of his cassette programs and other products have been sold by his own companies worldwide, and products he has co-authored or edited have also been featured in major catalogs like the Highly Powerful and Respected, Nightingale-Conant and Sybervision.
Most importantly: He is an entrepreneur, who actively, currently lives what he teaches and practices what he preaches. Dan says there are too many experts, authors, and speakers who "sell only in their memories and run businesses only in their nightmares." He is NOT one of them.
